This blog post reveals the last step of Robert Prattens five-stages to Selecting the Right Platforms. And it’s about considering the changes to the story to bake-in the platforms and timing.

The content of this blog post is paraphrased from Prattens words in his post 

Stage 5 – Changing the story

Think of the story having two components:

• “the story”  – the whole world that’s created with all the characters stretching out in chronological order
• “the experience” – how the storyworld is revealed to the audience (timing and platforms).

Note that the story might be much larger than the project you’re working on now.

Our objective throughout this process is to have the story and the experience of the story integrated with the business model. Although you started with the story in mind, platform selection has rightly focused on the experience. Now is the time to sanity check the experience and see if there’s any missing story, story that now needs adapting or story + experience that can be improved.

For example, now you have a roll-out strategy for your platforms (the experience), iterate back through the story and looking for these types of opportunities (in no particular order and please add more of your own):

• Twists
• Surprises
• Cliff hangers
• Inciting incidents
• Reunions
• Breakups
• Conflict
• Discovery
• Exposition
• Reversals
• Suspense
• Threats
• Complications
• Conclusions

Remember these five stages are to be seen as an iterative approach.

/Janni