There are many ways to do business in the global media landscape of today and raising money is always a challenge. Bearing user involvement and social media in mind you can raise money for your project through crowd funding.
As an example I like what the independent filmmakers behind lynchthree.com have done. In order for them to raise money for a documentary on David Lynch, they decided to fund the documentary through an innovative crowd funding campaign.
How about a t-shirt with a self portrait of David Lynch?