It is the end of a year and as always it is time to look back on the great concepts this year has brought. One of my ”Trans Media Favorites” from this year is Arcade Fires video for ”We used to wait” from their brilliant record “The Surburbs”.
A record centered around memories from childhood and youth (as pitchfork wrote “The Suburbs focuses on this quiet desperation borne of compounding the pain of wasting your time as an adult by romanticizing the wasted time of your youth”).
And what did they come up with…?
An interactive video where you put in your childhood address and get a personalized video in different pop-up windows on your screen. Nice and new.
Try it here: http://www.thewildernessdowntown.com/
They succeed in connecting their music with your childhood memories through creative (and extensive) use of Google’s Street View and Google’s Chrome. A soundtrack and a visual tour de force down memory lane – not bad getting your product (the Arcade Fire music/record, and Google’s services) linked to your personal memories and feelings…
All the best