Five simple guidelines to transmedia storytelling

Mike Monello was one of my favourite key speakers at Power to the Pixel’s Cross-Media Forum held in London this fall. Mike is a co-founder of a leading transmedia agency called Campfire in New York and also one of the co-creators of The Blair Witch Project.

In his presentation Babies, buns and buzzers Mike simplifies the essence of transmedia storytelling by looking at some interesting examples from the last century and he comes up with five simple guidelines to transmedia storytelling. A very interesting presentation.