To quote Henry Jenkins, Transmedia storytelling “…represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.”
We like this definition on transmedia storytelling and we like Henry Jenkins’ seven Core Concepts of Transmedia Storytelling. Therefore we wish to promote them here. We will unroll his seven core concepts in seven blog posts starting with one today. The content of the blog posts are paraphrased from Henry Jenkins’ words in his weblog.
Concept #1: Spreadability vs. Drillability
Spreadability and drillability are opposing vectors of engagement in transmedia storytelling. Spreadability refers to the capacity of an audience to engage actively in the circulation of media content through social networks while in the process expanding its economic value and cultural worth. Spreadable media encourages a lot of attention from the audience but not necessarily a long-term engagement.
Drillability refers to the ability to encourage an audience to dig deeper into a story to understand its complexity. Drillable media draws its audience into a larger story world and urges them to drill down to discover more. Typically this media type engage fewer people, but it occupies more of their time.
Both types of engagement can be built into the same transmedia franchise, yet they represent different dimensions of the experience.
We recommend you to pay Henry Jenkins’ weblog a visit for the full version of the seven core concepts on transmedia Storytelling among many other interesting posts.
All the best