Today we reveal Part III of Henry Jenkins’ seven core concepts on transmedia storytelling. The content of the blog posts are paraphrased from Henry Jenkins’ words in his weblog.
Concept #3: Immersion vs. Extractability
These two concepts refer to the perceived relationship between the transmedia fiction and our everyday experiences.
The concept of immersion concerns the ability of consumers to enter into fictional worlds while the concept of extractability concerns the fans taking aspects of a story world away with them as resources they deploy in the spaces of their everyday life (e.g. merchandize from a gift shop).
Both concepts can be incorporated into your transmedia universe.
We recommend you to pay Henry Jenkins’ weblog a visit for the full version of the seven core concepts on transmedia storytelling.