Media On The Move, day 1 highlights

The first day of the Media On The Move conference in Aalborg materialized lots of good thoughts, ideas and concepts.

Jack Petersen from 3 mobile opened the conference with a keynote about the road map of tablets. He touched upon current and future tablets, and 3’s perspective as a telco. In his perspective tablets will mainly become a private consumer product and he also predicted that Android will top iOS in the long run in Denmark. He expects a huge boom in Q4 of this year, and tablets will subsequently drop steeply in price.

Next the conference divided into three streams, of which the one about mobile social media had a good series of presenters. First up was Thomas Thomsen (@konXion), who talked about how to take advantage of mobile services such as Facebook Places, Facebook Deals & Foursquare. He highlighted how people want rewards (social recognition, entertainment element etc.) to engage in social media – and also emphasized how 80% of all online sales happen through friends’ recommendations. A number worth noticing. Another good point was his prediction of what will be the next big thing: Facebook credits – that is, earning credits when checking into physical locations.

Simon Svegaard from Wilke did an interesting presentation on their Wilke Mobile Insight tool, which is a service that maps smart-phone owners consumption patterns. According to his numbers, 7 out of 10 phones sold in Denmark are smart phones and as such represents a huge potential for developers and producers to reach consumers.
In order to do so, he said, mobile content publishers must obtain insight into what consumers want to use their hand set for. To uncover this, Wilke has developed an application that monitors 1200 volunteer users in a panel to try to map their behavior. Lots of interesting numbers were revealed, ao. how the average user spends 961 minutes using their smart phone per month (roughly divided equally among talking, browsing, interacting and adding new apps).

On the scholarly side, Tem Frank Andersen (phd from Aalborg University) brought forward some interesting thought. His presentation centered around the rhetorical question: “Are mobile media social?”. Though user-centered science, in his words, is constantly 1-2 years behind the contemporary forefront of social media development, he – based on his empirical work – answered his own question by saying that they clearly are. For example he mentioned how “tweens“, one of his favorite science segments, have online friends all over the country, and even abroad, who they relate to almost in the same way they do with their local friends, and as an example this shows how mobile media are in fact social genres that are mediated in formats that we have easily adopted and integrated into our social life.
For producers, this means that media are interaction opportunities that we can build on in much the same way as offline opportunities, and when doing so, it is important to remember some of the most basic traits of mobile media; namely how they are informal, individualized and how they most often have a commercial dimension that is covered by “free”.
On the statistical side, he could confirm – not surprisingly – that Facebook is by far the biggest social network in Denmark, but he also mentioned a new movement of people who are moving away from the service, because it does not give them the opportunity to customize/individualize their experience. As such, there is a segment of people who feel that Facebook is too limiting to suit their needs, because it doesn’t live up to their social requirements – for instance, by letting them group their friends and diversify status updates between such groups. Very interesting.

In the more pragmatic end of the scale were very nice presentations from people behind successful apps including Christian Birch from eTilbudsavis (one of his main points was how instant action is very important when developing a successful app) and Daniel Rasmussen from Seismonaut, who talked about developing apps for national parks.

On the more informal side, we also ran into entertainer Tom McEwan testing out an iPad drum app (with @ClausOstergaard from ApEx):

Stay tuned for more summary tomorrow – and follow our shooting-from-the-hip microblogging here.

PS: Somebody from #akkc needs a proof reader: