In an earlier blog post about transmedia storytelling we have quoted Henry Jenkins, one of the earliest transmedia advocates. In the quote he defines and describes it thusly:
“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.”
The first sentence of Jenkin’s definition got me asking: “How do we select the right delivery channels or platforms for our transmedia storytelling?
With this question in mind I searched the internet and stumbled upon Robert Prattens post ” Transmedia: 5-Steps to Selecting the Right Platforms” from may 2010. Pratten is dealing with a five-stage iterative approach that can be usable in the process of selecting platforms. Therefore I wish to unroll his five stages in five blog posts starting with one today. The content of the blog post is paraphrased from Robert Prattens words in his post.
Pratten uses the term “platforms” and mean the combination of media plus technology.
Stage 1: Go with your gut
In the first instance, just go with your gut and list a few platforms that you think will suit your story and audience. This first pass will likely identify platforms based on the following:
- personal desire or bias
- popularity with audiences (including fashions and fads)
- ability to collect payment
- availability to find funding or sponsorship
- popularity with the press & bloggers (at certain times some platforms are more sexy than others)
- suitability to the story
- resources available.
The full version of Prattens five-stage iterative approach you find here among many other interesting posts.
About Robert Pratten: Robert Pratten is a transmedia consultant and content creator. He’s also a critically acclaimed award-winning feature film director, writer & producer. He has worked as a marketing consultant to the telecoms industry and was an internationally recognized expert in the field of Intelligent Networks.
I wish you all a great summer and a nice weekend!